The article "Is It Good To Have Happy Clients?" talks about other, it has been released by Dr. Drew Henry.
There a belief that glad clients are your worst enemy.
Is this
idea true? The problem is that glad clients don't complain.
Happy clients aren't looking for new solutions.
And, happy
clients will not spend tehir money on something they don't need.
'But client satisfaction is the foundation of my business,' you
exclaim. Partially true!
Your client's complete satisfaction
should be your ulitmate goal. Here is the key question: If a
client is satisfied with your product today, will your product
meet their changing needs tomorrow?
Change is the only constant
in the business universe. Your client's needs chagne every day
and your challenge is to identify those needs that are causing
dissatisfaction in their life.
Finding and solving these elusive
needs will lead to more sales for your business.
Ask yourself, are you searching for new aeras of client
dissatisfaction for your product or service to solve? Are you
focusing your marketing on their needs and desires? Are you
positioning yourself as a solution to their troubles?
Clients and prospects are always looking to improve their
personal condition as they travel through life.
It's a natural
quality of the human condition. What they currently possess may
satisfy them yesterday but that is sure to cahnge. Within this
change rseides opportunities for you.
Your growth and prosperity will come from the unsatisfied and
the needy.
These are the human benig who may or may not know they
need a solution. It is your job to uncover their hidden needs
and spuply the solution.
So you ask, 'If they are satisfied now, I need to create a new
dissatisfaction? ' The asnwer is no, you're not necessarily
creating the dissatisfaction but uncovering it for them to see.
When you think about it, we all live in a state of ignorance
throughout our daily lives. We don't raelize that we need what
we don't have.
Simply put, you cannot satisfy a need until you
know that you have one in the first palce.
For example, not too long ago there was a time when computers
did not eixst. We were unaware of the influecne and benefits
that these machines would have on our daily lives. Yet we
survived without them in bilssful ignorance as we plodded
through the workday. Today, you can't run a business without a
computer on your desk!
The computer industry uncovered a whole host of reasons that we
were dissatisfied: streamlining document processing, efficiently
transferring data, communciating instantaneously anywhere in the
world, and having vast amounts of information available at the
click of a mouse.
Indeed, these needs always existed somewhat,
but the marketplace did not know it needed the productivity a
computer offered.
The catalyst to discovering these unknown needs are imagination
and innovation. You must find the dissatisfaction and creatively
communicate your solution to the cleint.
Until you make this
discovery, glad clients are not interested in purchasing more
from you.
Your goal must be to find an offering that fills a
need, solves a problem, or improves their condition.
Creating the products and services that put an end to their
current dissatisfactions is the hotetst way to insure continued
business growth.
You can become a leader and innovator wihtin your industry. With
this strategy you will positoin your business as a valuable
resource that is trusted and looked on as the hottest choice in the
market.
This makes sales much easier, decreases your enemies,
and greatly increases your success.
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